Understanding the Email Warm-Up Tool's Health Score

Summary

Learn how the health score for your email account is calculated using the warm-up emails and what it reflects about your email deliverability performance.

Objective

Understand the formula used to calculate the health score for warm-up emails and how to interpret it to gauge email account performance.

Introduction

The email warm-up tool calculates a health score to reflect how well your email account's warm-up emails are performing in terms of deliverability. This score is presented as a percentage and is based on how many warm-up emails successfully avoid spam folders and land in recipients' inboxes.

Prerequisites

• Access to the email warm-up tool.
• An understanding of what warm-up emails are.
• Basic knowledge of percentages.

How the Health Score is Calculated

The health score is derived using the following formula:

Health Score Formula:

 Health Score = (Number of emails not spam and land in inbox / Total number of warm-up emails) × 100 

Key Points:

• Not Spam and Inbox Delivery: The numerator reflects the number of warm-up emails that are both not marked as spam and successfully delivered to inboxes.
• Total Warm-Up Emails: The denominator is the total number of warm-up emails sent.
• Percentage Output: The result is multiplied by 100 to express the score as a percentage.

Example Calculation

Let's say your account sent 10 warm-up emails in total, and 7 of these emails were not spam and landed in inboxes. Using the formula:

Health Score = (7 / 10) × 100 = 70%

This means the account's health score is 70%, indicating that 70% of the warm-up emails are successfully reaching inboxes without being marked as spam.

What the Health Score Represents

• High Health Score (Close to 100%): Your email account is performing well, with most warm-up emails reaching the inbox.
• Low Health Score: A significant portion of your warm-up emails are either landing in spam or not being delivered, which may indicate potential issues with email deliverability.

Tips to Improve Your Health Score

• Ensure proper email authentication (e.g., SPF, DKIM, and DMARC).
• Regularly monitor your sender reputation using tools like DMARC Report.
• Optimize your email content to avoid spam triggers.

Conclusion

The health score provides a simple yet powerful metric to evaluate how well your email account is performing during the warm-up process. By understanding and improving this score, you can enhance your email deliverability and maintain a strong sender reputation.